Why Eco-PU Leather?

At Kira London, every design choice reflects our commitment to modern style, responsible craftsmanship, and long-lasting quality. When creating our watch straps, we wanted a material that delivered the luxurious look and feel of traditional leather without the environmental impact or animal harm commonly associated with it.
That’s why we use Eco-PU leather, a refined, more sustainable alternative engineered for comfort, durability, and conscious living.

A Modern Alternative to Traditional Leather

Eco-PU leather is crafted using significantly fewer resources than standard synthetic leathers and produces lower emissions throughout its lifecycle. It offers the flexibility and softness people love in leather while reducing the environmental footprint that comes with both animal-based and conventional synthetic materials.

The result? A strap that’s smooth to the touch, beautifully textured, and built to last without compromising your values or the planet.

Durability That Fits Your Lifestyle

A watch should be dependable, and so should the strap that carries it. Eco-PU leather was chosen for its:

  • High resistance to cracking and wear

  • Soft, comfortable feel from day one

  • Lightweight flexibility for everyday use

  • Easy maintenance and long-term durability

Whether you’re wearing your watch daily, dressing it up for a special occasion, or pairing it with a casual outfit, Eco-PU leather adapts effortlessly.

Vegan, Ethical, and Planet-Friendly

Unlike traditional leather, Eco-PU leather is completely animal-free. It supports a cruelty-free approach while offering a sleek, premium finish that mirrors the look of natural hide.

But what sets Eco-PU leather apart is its reduced ecological impact. It uses cleaner production methods, minimises waste, and aligns with a more sustainable future for fashion accessories.

Paired with Kira London’s commitment to planting a tree for every watch purchased, our choice in materials is part of a broader promise: to create designs you can feel proud to wear.

Consistent Quality You Can Rely On

Eco-PU leather maintains its shape, colour, and finish far longer than many conventional alternatives. It doesn’t stiffen or lose its texture over time, which means your watch always looks polished day after day, season after season.

This makes Eco-PU leather not just a responsible choice, but a practical one.

A Better Future, One Strap at a Time

For us, sustainability isn’t a trend it’s a responsibility. Choosing Eco-PU leather allows us to deliver the refined, minimalist look Kira London is known for while staying mindful about materials and their impact on the world.

It’s a step toward a future where luxury and sustainability coexist naturally.