Sustainability

Our Commitment to a Greener Future 🌿

Since we launched Kira in 2020, we’ve stood by the belief that elegance and responsibility can and must go hand in hand. Our mission is to create timeless watches that aren’t just beautiful and durable, but also mindful of our planet, our people, and the legacy we leave behind.

We know that every material choice, every packaging decision, and every watch sold carries an impact and we’re committed to making that impact a positive one.

Responsible Materials & Thoughtful Craft

At the heart of Kira is a dedication to quality and to doing right by the world. From the very beginning:

  • We use eco-PU leather for our straps. This synthetic, vegan alternative offers the refined look and feel of traditional leather, without animal products and with a lower environmental footprint. It’s a choice rooted in compassion and sustainability.

  • Our metal cases and mesh straps are crafted from durable stainless steel, treated with finishes such as PVD plating for long-lasting wear. This ensures your watch stays looking pristine, reducing waste through longevity.

  • Every element case, strap, clasp is chosen with durability and timelessness in mind. Rather than fleeting trends, Kira aims for pieces that endure, reducing the need for frequent replacements.

Because we design with longevity first, each watch you wear is part of a commitment to fewer, better-made items less disposability, more lasting craftsmanship.

One Watch, One Tree — Our Reforestation Promise

From day one, when we founded Kira in 2020, we committed to give back to the planet. For every watch purchased, we plant a tree.

This isn’t a marketing slogan it’s a promise rooted in a larger vision of restoration and responsibility.

Why we plant trees:

  • 🌳 Restore ecosystems & biodiversity: Trees help rebuild natural habitats, support wildlife, and bring balance back to depleted lands.

  • 🌍 Support climate action: Each tree contributes to carbon absorption, helping to offset emissions and support cleaner air.

  • 🌱 Make a tangible impact: Small actions accumulate — every single Kira watch sold becomes a living, growing contribution to a healthier planet.

When you buy a Kira watch, you’re not just purchasing a timepiece. You’re contributing to forests, communities, and a greener future.

Ethical Values & Transparency

Sustainability isn’t just about materials or planting trees it’s about doing business the right way. At Kira, we believe in transparency and ethical responsibility.

  • Vegan & Cruelty-Free Materials: We never use animal leather or practices that compromise our values.

  • Longevity Over Fast Fashion: By focusing on quality and timeless design, we aim to reduce turnover, waste, and environmental footprint.

  • Clear Communication: We want you to understand the “why” behind Kira from material choices to ecological commitments. No vague claims, no hidden costs.

  • Accountability: As we grow, we stay vigilant. We aim to track our environmental footprint, reduce waste, and ensure our operations reflect our values.

Why It Matters — A Changing Industry

The watch and accessory world is shifting. As more consumers seek products that reflect their values, sustainability becomes not just a bonus but a necessity.

  • More buyers now expect transparency and ethical sourcing.

  • The environmental impact of fashion and accessories is under scrutiny; consumers are increasingly aware of materials, manufacturing, and lifecycle.

  • By offering a durable, responsibly-made alternative, brands like Kira help shift expectations encouraging thoughtful consumption over disposability.

In choosing a Kira watch, our customers are not just choosing style. They’re choosing integrity. They’re choosing impact.

Our Promise & Vision for the Future

We don’t see sustainability as a single action. It’s a continuous commitment, a journey. As we grow, so does our ambition to do better. Here’s what we promise to keep pursuing:

  • 🌿 Continue planting a tree for every watch sold — every single one.

  • 🔧 Focus on durability, timeless design, and materials that age gracefully.

  • 📦 Implement sustainable packaging and shipping practices — minimal waste, eco-friendly materials where possible.

  • 🧾 Be transparent about our processes, and where relevant, provide measurable data or third-party verification.

  • 🌍 Encourage conscious consumption — fewer, better items; appreciate quality over quantity.

A Watch You Wear with Pride

With Kira, you’re investing in more than a watch. You’re investing in a promise. A promise that your style doesn’t cost the Earth.

Every time you check the time, you’re reminded that what’s on your wrist stands for something bigger sustainability. Responsibility. Longevity.

Thank you for wearing Kira. And thank you for making a difference.